Dr Chipo Mukonza

Chipo Mukonza is the Managing Director of RC Global Research Training and Consultancy. She holds a Ph.D. in Business Administration from Tshwane University of Technology. In addition, she holds a master's in agriculture, & Applied Economics, BSc Honours in Economics and Post graduate Diploma in Marketing. Her research focuses on Business and Climate, B2B research on market feasibility studies, consumer behavior research, branding, marketing evaluation campaigns and entrepreneurship. She believes in the importance of market research in growing sustainable businesses and increasing ROI. As an independent, leading innovative market research and training consultancy company she has worked for the past seven years with diverse companies helping them achieve their goals. Her research is firmly rooted in the role of marketing on the environment as well as how businesses are responding to climate change. Companies need to understand and believe in the benefits of sustainability for their business. She is also a Business Economics and Strategic Marketing Management Lecturer at Tshwane University of Technology.